Are you interested in good skincare? ‘Clean Beauty’ – ‘Beauty decoded’

There is a new company offering help when deciding what skin care to use…. Selenssa…

So, what does this have to do with Happy Handbag??
On their website Selenssa is kindly suggesting that unwanted skincare in your cupboard be donated to Happy Handbag.
Just imagine the joy of a recipient receiving a handbag from a Service Provider and finding skincare item in the bag along with the items of hygiene!
Also, those of you who know me, know that I am passionate about good skincare –

So, Selenssa…..

Selenssa – Take the Guesswork Out of Beauty — Helping Consumers Understand What’s Really in Their Products…. New beauty intelligence platform Selenssa combines ingredient transparency, product analysis and smarter alternatives to help consumers make more informed beauty choices.

About Selenssa
Selenssa is an independent beauty intelligence platform designed to help consumers make more informed decisions about skincare and beauty products.
Through accessible product and ingredient analysis, Selenssa helps users understand what is in their products, assess clean and effectiveness considerations, and discover alternatives across different price points.
Selenssa’s philosophy is simple: consumers shouldn’t have to choose between products they feel good about using and products that actually work.

LONDON, UK — August 2026 — A new beauty platform, Selenssa, has launched with a simple ambition: to make choosing beauty and skincare products easier, clearer and more transparent.
With thousands of products competing for attention and consumers increasingly questioning what is actually inside the products they use every day, Selenssa helps cut through the noise.
Built around the idea of “Beauty, decoded.”, Selenssa allows consumers to search for a beauty product and get a clearer view of its ingredients, how it performs and whether there may be better alternatives.
Rather than assuming that “clean” automatically means better, Selenssa looks at the question consumers actually care about:

*Is this product both clean and effective?
*Beauty information without the beauty jargon

Consumers are increasingly confronted by conflicting claims around ingredients, “clean beauty”, effectiveness, sustainability and potential endocrine-disrupting chemicals.
Selenssa brings that information together in one accessible experience.
Users can search for products and brands, understand the ingredients they contain and discover alternative products across different price points — helping them make choices based on their own priorities rather than marketing claims alone.
The platform is designed to make complex ingredient information understandable without requiring consumers to become cosmetic scientists.

Clean shouldn’t mean compromising on performance

A key difference in Selenssa’s approach is its focus on both ingredient profile and effectiveness.
The platform recognises that consumers still want products that deliver results.
Instead of simply identifying ingredients that may raise questions, Selenssa helps users discover alternatives designed to deliver comparable beauty benefits, with recommendations spanning accessible, mid-range and luxury price points.

The aim is not to tell consumers what they should or shouldn’t buy, but to give them better information with which to make their own decisions.

Selenssa is being developed as more than a product database.
The vision is to create a personal beauty intelligence platform where consumers can understand the products already sitting on their bathroom shelves, build better morning and evening routines, identify unnecessary duplication and discover products better suited to their individual skin concerns.
As the platform evolves, Selenssa will continue expanding its product coverage and tools for analysing and comparing beauty products.

A smarter way to shop beauty

The beauty industry has never offered consumers more choice — but more choice has not necessarily made choosing easier.
Selenssa aims to change that by creating a simpler relationship between consumers, ingredients and the products they buy.

Beauty, decoded.

Website: www.selenssa.com
Instagram: @selenssa
Facebook: Selenssa